GED Digital Marketing

eLearnSA Digital Marketing Workshop
GED Students at eLearnSA
3-Week Friday Workshop Series
Time: 09:30 AM – 10:30 AM
Target Group: GED Student 15yrs+
Workshop Focus: Introduction to Digital Marketing & Becoming a Content Creator

Workshop Overview
This 3-week Digital Marketing Workshop is designed to introduce GED learners to the exciting world of digital marketing and content creation. Learners will gain practical knowledge about social media, branding, online communication, and creative content planning while using eLearnSA as a real-life marketing example.
The workshop encourages creativity, confidence, teamwork, communication skills, and digital literacy while helping learners understand how businesses and educational brands connect with audiences online.

Workshop Goals
By the end of the workshop, learners should be able to:
• Understand the basics of digital marketing
• Identify different social media platforms and their uses
• Explain what a content creator does
• Understand branding and audience engagement
• Create simple social media content ideas
• Develop confidence in presenting and promoting ideas online
• Learn responsible and positive online communication